Preferences seem to be innate.
"I like sardines" - that's an odd preference.
When we re-evaluate that though, it turns out that we can change our own likes and dislikes - in fact, that is what makes life interesting.
Our tastes can change, and we can direct the change.
Let us rethink the things we like and see if they serve us well. Let us aim for things that might work better for us.
Our souls are ours to develop.